34,088 talking about this. Doctors are not reacting well to a video that medical apparel maker Figs put out.. Doctors are not reacting well to a video that medical apparel maker Figs put out.. Figs—which the Wall Street Journal dubbed the Warby Parker of scrubs for its direct-to-consumer sales model and stylish advertising—briefly featured the video recently on its website. The video, promoting a hot pink style of comfort scrubs that the Los Angeles-based brand is … Health professionals found themselves fighting sexist stereotypes after a Figs ad featured a young woman in hot pink scrubs and glasses reading a Medical Terminology for Dummies book upside down.. The video portrayed a female osteopathic physician in pink scrubs holding a “Medical Terminology for Dummies” book upside down. Public Health & Policy > General Professional Issues Fancy Scrub Co. Hung Out to Dry Over Ad — FIGS apologizes after social media backlash. Figs Inc. has fashioned itself as the Warby Parker of medical uniforms, using advertising splashed on subways and billboards to sell its form-fitting scrubs directly to nurses and doctors. Get ready to love your scrubs! The company finds the commercial to be silly in light of world events so it is donating 30,000 pairs of scrubs to help out. Full transcript below! But some women in health care said they are turned off … › Verified 6 days ago A company that sells fashionable medical scrubs is going public. FIGS has filed to raise $100 million through an initial public offering. Scrubs company FIGS have faced criticism over an ad showing a female doctor they shared to their website. FIGS is doing their best to dig out of the misogynistic, sexist, and DO bashing hole that they found themselves in after releasing an advertising video on their website. In the video for Figs scrubs, a woman dressed in pink scrubs with a name tag reading DO, for doctor of osteopathic medicine, can be seen holding the book upside down. Tons of colors and fashionable styles. Figs says in its previous commercial it told the world about Figs Scrubs by showing a story of a nurse rushing to get her coffee like it was a total emergency. Maron declined to discuss the litigation against FIGS, … Medical apparel company Figs has issued an apology for posting a video advertisement on its website that portrays female doctors of osteopathic medicine (DO) in a negative light. Scrubs brand Figs apologizes for controversial ad deemed ‘insensitive’ ‘Scrubs’ episodes featuring blackface removed from Hulu Zach Braff delights in playing ‘a guy in over his head’ Figs was a Fast Company Most Innovative Company in 2019 and has been dubbed “the Warby Parker of scrubs” by the Wall Street Journal. In the ad released by the firm, FIGS can be seen promoting their brand by showcasing a woman wearing a set of pink scrubs and a name tag which claims that the woman is a DO. FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies." In the ad, a woman in Figs scrubs with an ID tag that says “DO” walks onto the screen while reading an upsidedown book called Medical Terminology for Dummies. Transcript. They apologized Wire Services/ Fast Company. According to the 2019 Entrepreneur article, since its inception, the company has grown considerably. Figs, a medical apparel company known for stylish scrubs, apologized Tuesday for a video advertisement on its website that targeted doctors of osteopathic medicine. Either way it’s just in poor taste. They apologized A video featuring a female osteopathic doctor holding a “Medical Terminology … The Figs Scrubs ad showed a woman dressed in a pink scrub walking into the frame. ... FIGS is a female founded company whose only mission is to make you guys feel awesome." Today, I woke up to the outrage du jour, which happened to be this marketing clip from a company called Figs. The video, promoting a hot pink style of comfort scrubs that the Los Angeles-based brand is … Here goes nothing! In the marketing materials, a woman wearing a set of pink scrubs and a name tag with the abbreviation DO, for doctor of osteopathic medicine , is holding a "Medical Terminology for Dummies" book upside down. Further, the woman can be seen holding a “Medical Terminology for Dummies” book upside down. 40% off Offer Details: FIGS, a scrubs start-up, particularly as health care workers face the brunt of coronavirus exposure. Because everyone deserves to #wearFIGS. An idiotic ad from Figs Scrubs pisses everyone off, but my discussion about the moral outrage will likely get ME canceled. DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs. It was founded in 2013 by Heather Hasson and Trina Spear who both serve as co-CEOs Scrubs maker Figs made a medical mistake—in an ad. The company sells scrubs that come in a variety of colors and styles, as well as a number of other products for healthcare professionals. FIGS has since apologized for and removed the video, which showed a female model wearing pink scrubs and an ID tag that labeled her as a DO, or Doctor of Osteopathic Medicine. 100% Awesome Medical Apparel Threads for Threads — it's how we give back. Figs, a medical apparel company known for stylish scrubs, apologized Tuesday for a video advertisement on its website that targeted doctors of osteopathic medicine. The scrubs ad ignited criticism across specialties, provider levels, and genders. She can be seen wearing an ID card of DO, which also stands for osteopathic medicine. "A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing! The actor in the advertisement wearing the scrub is holding a book upside down and the book reads, Medical Terminology for Dummies. www.wearFIGS.com FIGS is also facing litigation from Careismatic Brands Inc., a rival scrubs maker that owns the Dickies and Cherokee brands, which has accused its competitor of false advertising and unfair business practices. A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. FIGS ad: Popular scrubs company generates backlash from women in medicine and DOs after insensitive video By Scottie Andrew and Alisha Ebrahimji, CNN 10/16/2020. Feel the difference yourself with help from our Figs Scrubs coupons for styles for both men and women that include scrub pants and tops, underscrubs, socks, lab coats, outerwear, and other accessories. Hundreds of doctors, nurses, PAs and medical students took to social media this week to make their outrage known, claiming the ad promotes negative stereotypes about female healthcare … The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down. )," the company said in a statement. Each product uses only the finest materials to make sure they withstand a long day’s worth of demands without sacrificing comfort. I know people are saying it’s a joke and we shouldn’t be sensitive but I don’t want to support a company that is implying I’m stupid. FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies." On Tuesday, the AOA released a statement on the recent offensive FIGS ad. Figs, an apparel company known for its scrubs, has apologized after coming under fire for its “insensitive” ad targeting female doctors of osteopathic medicine. Scrubs maker Figs made a medical mistake—in an ad. The clip saw a woman wearing the brand’s stylish pink scrubs holding a … FIGS is an American healthcare apparel brand based in Santa Monica, California. “A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing! It’s like figs was targeting groups that already have to deal with a lot of stigma in medicine. Shop FIGS for comfortable designer scrubs and medical apparel that’s 100% awesome. The full statement is below: When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. They sell tailored scrubs with fabric that is wrinkle-resistant and antimicrobial. FIGS sells scrubs and other medical apparel and accessories for medical professionals, including physician assistants, doctors, nurses and nurse practitioners. Figs Scrubs ad. What’s up guys? FIGS ad: Popular scrubs company generates backlash from . ),” the company said in a statement.
