The BIC EZ Reach lighter is ideal for selling in Hispanic stores where customers buy religious candles as part of their Christian traditions. BIC EZ Reach Lighter. wand keeps fingers further from flame when lighting tight spaces. The lighter features a 1.45-inch-long extended wand on a body the size of a pocket lighter. BIC EZ Reach lighters make making a fire much more delightful. BIC EZ Reach Lighter is The Ultimate Lighter. Lights at any angle. SHELTON, Conn. —BIC is partnering with Snoop Dogg, Martha Stewart and Marquee Brands to launch an advertising campaign for the BIC EZ Reach lighter. While they sit outdoors, Martha uses the same lighter to ignite a fondue pot, filling the air with a chocolatey aroma. A BIC EZ Reach lighter is a must for any Pitmasters and BBQ buffs looking to grill up their next greatest meal. Right on ‘Que A cook is only as good as the tools they use. The BIC EZ Reach lighter was created to be "the ultimate lighter for all lighting occasions," as it combines the best features of the iconic BIC Pocket Lighter and the longer-reaching BIC Multi-purpose Lighter. Wink Wink. BIC EZ Reach lighter. Read more. The playful ad called 'Pass It' depicts Snoop asking Martha to pass him the lighter to spark up a candle. 'This time on an @biclighter ez reach lighter commercial and other business. This EZ Reach lighter is pocket sized for convenience and features a 1.45-inch wand that keeps fingers further from the flame when lighting tight spaces. EZ Reach … September 3, 2020. BIC, which provides far more than lighters with a portfolio that includes razors, pens, and more, joined forces with Auntie Stewart, Uncle Snoop, and Marquee Brands to bring forth the EZ REACH lighter, which they say is the “ultimate lighter for all lighting occasions,” and we should know what that means. BIC has introduced the new BIC EZ Reach lighter, designed for lighting hard-to-reach places while helping keep fingers away from the flame. Please note that BIC does not send out free samples or coupons. BIC launches its new advertising campaign for the EZ Reach lighter with the duo to showcase its versatility. It has a 1.45 in. (Important Note: If you need to return a lighter, please contact us for the proper instructions.) wand that keeps fingers further away from the flame when lighting tight spaces. 1.45 in. BIC Performance Policy: If you are not satisfied with the performance of any BIC ® product, please return it to us for handling. The EZ Reach lighter features a 1.45-inch extended wand to protect fingers. The partnership, which … Pocket sized for convenience. BIC has partnered with Snoop Dogg, Martha Stewart and Marquee Brands to launch a new advertising campaign for the BIC EZ Reach lighter.. The duo's partnership with BIC will extend into 2022 when a second ad will be released. EZ Reach received high ratings from consumers – 91% Appeal, 85% Purchase Intent and 73% Unique. It has pocket sized convenience and lights at any angle. The product is designed for lighting hard-to-reach places while helping to keep fingers away from the flame. Both snoop and I have designed wonderful new lighters for BIC on sale in May 2021.' Product Overview.
